1. Why advertise in Northern California?

The NorCal Ace Retailer Group is situated in the heart of California’s state capital.  The Sacramento-Stockton-Modesto market ranks 20^th in the nation and is a prosperous agricultural belt, and a booming industrial region that attracts more businesses every year!  With all the negative press regarding homeownership today, the greater Sacramento region still offers consumers affordable housing and ample job opportunities.

2. My company already does a lot of “national” advertising, why should we participate with NorCal Ace?

Most companies have discretionary advertising dollars that come from co-op funds that go unused year after year.  Advertising with NorCal can help fortify your national advertising budgets by telling the consumer where to purchase your product and price your product to stimulate consumer purchase.

3. How do I begin the process of advertising with the Group?

Start by contacting us by either telephone or e-mail. We will need some basic information on your company and product(s). It will be useful to provide color sale sheet, detailed description, and even, a sample of the product itself.  The Ad Group will forward your information onto our Product Selection Committee.  The committee will then determine if the item you wish to advertise is a good fit for the group and has the ability to generate sales in our unique marketplace.  We look forward to hearing from you.

4. What if my product isn’t carried in the Ace warehouse?

There are two options available:  #1 -  Drop/direct ship in which the stores order individually and you ship directly to them.  For this process, we can help you tailor your order form and you will be able to monitor the results by keeping track and sending out your local representatives to encourage sales.  #2 – We can create a pool buy through the Ace warehouse in which we gather all of the orders with a bulletin created by Ace and you ship to only one location.  As our group spans two warehouses, you would actually be shipping to two locations.  This method is somewhat limited in that we will not be able to monitor orders throughout the process.  This option also does not allow for reorders.  

5. Why has the NorCal Ace Retailer Group diversified beyond traditional print advertising to include online advertising?

The Sacramento market is a growing region.  Print circulation has not kept pace with the growth.  Ten years ago, newspaper advertising accounted for over 50% of most major category ad budgets.  Today, that percentage has fallen to less than 40% while internet ad spending has risen to over 10%.  We’re changing our media mix to adapt to changing times.  The NorCal Ace Retailer Group takes pride in our leadership role that sets us apart from other Ace retailer groups. 

6. Where will my company’s products be placed on television?

The NorCal Ace Retailer Group has selected the two leading news and entertainment stations in the Sacramento market to air your commercials.

7. Where will my online ads be placed?

Our 2008 television broadcast partners host the markets most visited electronic media websites.  Collectively, these partners reach over one million monthly unique users!    Your package includes  “interactive” advertising on the Home Page of these sites that is certain to capture the attention of daily online users.                                                           

8. But, what if my company only wants to advertise in print?

The NorCal Ace Retailer Group still produces 28 print circulars per year, generating 800,000 preprints in each run distributed via newspaper and direct mail.  We have many programs available and can customize any program to fit the needs of your company.